Creative
Irawandhani Kamarga, M Dzulfiqar Nainggolan, Tnajel Van Diest
Project Management
Johansyah Moechtar, Calvin Gregorio
Client
Reinhold Makasutji and Edward Kusmana from Bartiga
Keywords
Campaign, Motion
Industry
Digital Product & Services
Year
2024
The 1970s marked a pivotal era in the history of music, particularly in the realm of soul. It was a time when the electrifying sounds of Motown, funk, and rhythm and blues converged
to give birth to a new wave of soul music. The direction for Bartiga honors this era where we
witness the rise of iconic artists and creation of timeless classics.
The 1984 is careful not to over-design the brand experience. It should have this straightforward, no-nonsense feel. We would like to maintain the comfortable feeling Bartiga delivers, it’s intimate and unpretentious.
Bartiga places emphasis on how music is consumed and felt. For Bartiga, it's never about representing any particular scene, but more about creating space for everyone.